Thirty years ago, a 20-something entrepremom dared to dream and put up a restaurant that would compete with the already established big Filipino restos at the time.
“I studied their menus and ate at their restaurants,” Maritel Nievera recalls. “I was scared as I thought, ‘How do I compete with all these big names?’ But they were all offering the same things, only under different names and descriptions. So, I said to myself that if I did what they were doing, I would just be one of them.